Resources Library by ANA

Fast moving consumer and OTC products

Different Strokes for Different Folks on the Road to OTC Marketing Effectiveness: Consumers shop for OTC products differently to how they buy their groceries. Advertising effectiveness, the relevance of shelf-based awareness, consumer ?buzz? and the...

Catalogue: Global Healthcare 2008: Consumer Choice

Authors: Clémentine Fischer, Robert Buckeldee, Erik Maasen

Company: Nielsen

February 6, 2008

Consumers going online

Patient education is one of the most important tools for improving people's health consciousness, patient cooperation and compliance.Obviously, medical doctors are the most trustworthy sources for that kind of information, but there are other...

Catalogue: Global Healthcare 2008: Consumer Choice

Author: Balázs Kertész

February 6, 2008

Fragrance and self image

This paper presents one of the major results brought out by recent quali-quantitative surveys conducted in Europe on the woman fragrance market in selective outlets.It highlights the importance of the self-image that women wish to project through...

Catalogue: Fragrance 2007

Author: Marc Gilles

November 14, 2007

The effects of panel recruitment and management on research results

This paper provides outcomes from an empirical study across 19 online panels that has been conducted during April and May of 2006.The underlying methodology and the outcomes of the study will be presented. However, more important are the learnings...

Catalogue: Panel Research 2006

Authors: Pieter Willems, Robert van Ossenbruggen, Ted Vonk

Company: KANTAR TNS Malaysia

October 8, 2006

Asia: From the world's research back-office to the world's research strategic partner

This presentation shows a successful case history where a high-level market research company based in the United States 'trained' and then 'offshored' part of its complicated modeling systems, making its offshored supplier an essential part of its...

Catalogue: Asia Pacific 2006

Authors: Howard R. Moskowitz, Alex Gofman, Kedar Sohoni, Ashwin Mittal, Daniel Moskowitz

Company: Moskowitz Jacobs Inc.

March 19, 2006

Demystifying China

China's huge size and population raises interesting questions as to how marketers can best approach the entry of their brands and products into this consumer frontier.The presentation seeks to demystify China for marketers by providing a life value...

Catalogue: Consumer Insights 2005

Authors: Duncan Falzon, Sanjeev Bhatt

Company: KANTAR TNS Malaysia

November 15, 2005

Online fights back!

Online will shortly become the primary data collection method for research worldwide. Its well-documented advantages include speed, cost, international reach, and sampling possibilities. This presentation, however, argues that expecting quality...

Catalogue: Congress 2005: Making A Difference

Authors: Richard Thornton, Tony Hufflett

September 21, 2005

Managing corporate brands successfully

While Corporate Reputation Management has grown in importance, it is generally agreed there are no adequate instruments to measure the strength of the corporate brand. This presentation introduces a perception-oriented measurement approach and...

Catalogue: Congress 2005: Making A Difference

Authors: Oliver Hupp, Siegfried Högl

Company: GfK

September 21, 2005

Research and corporate responsibility

This presentation describes the role of stakeholder opinion research in helping companies develop robust corporate responsibility policies, practices and communications. It outlines the application of research in identifying priority issues,...

Catalogue: Congress 2005: Making A Difference

Authors: Jenny Dawkins, Brian Gosschalk

Company: Ipsos MRBI

September 21, 2005